this study tries to review the reasons for which young girls tend to perform beauty surgeries on their faces, within the framework of veblen’s “theory of the leisure class” and his “social models” such as fiscal ownership. the statistical society has been the girl students of the university of tehran selected through snow ball sampling and discourse analysis was applied to analyze the semi-stru...

Although human preference for beauty is common and compelling in daily life, it remains unknown whether such preference is essentially subserved by social cognitive demands or natural tendency towards beauty encoded in the human mind intrinsically. Here we demonstrate experimentally that humans automatically exhibit preference for visual and moral beauty without explicit cognitive efforts. Usin...

Today, commercial advertisements are emerged all around the world. They include radio, TV, magazines and newspapers. As it is obvious, advertisement is considered as a live process, an economic activity, industry or profession, and also it is a part of media’s content. Advertisement is a social organization which has no effect on the people, structures, culture and whole community. In this pape...

this paper discusses the importance of environmental aesthetics and scenic beauty of currentroadside vegetation in the highways, and the necessity for the contribution of users (motorists) preferences inthe integration of scenic beauty of roadside vegetation into its management plans. the results of a questionnairesurvey of motorist’s opinion on the landscape aesthetics and quality of some high...

Perception of universal facial beauty has long been debated amongst psychologists and anthropologists. In this paper, we perform experiments to evaluate the extent of universal beauty by surveying a number of diverse human referees to grade a collection of female facial images. Results obtained show that there exists a strong central tendency in the human grades, thus exhibiting agreement on be...

The tendency toward beauty is natural and common among all human beings. However, today, the tendency toward beauty, as a social phenomenon, has reached the stage of vanity and showing off. Cosmetic surgery is one of the significant issues in the field of medicine and culture, and one of the topics studied in the field of sociology. This study aims to investigate the sociocultural factors affec...